Airtel, Reliance Jio and Vodafone Idea Urge Users to Use Data Responsibly

Cellular Operators Association of India (COAI), the industry body for telecom operators like Airtel, Reliance Jio and Vodafone Idea, has urged its mobile customers to use their data more responsibly. The appeal from COAI comes at a time when data usage has been reported to increase, thanks to Covid 19 lockdown which has forced citizens to flood their home networks for professional use. PTI has reported that Rajan Mathews, director of COAI has asked mobile users to pick off-peak hours for some of the online activities which would ease the overall network congestion.

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Responsible Usage of Data Will Ease Network Congestion

“We are asking people for responsible usage of network…to avoid any trivial use of internet and networks…so that remote working, online education, digital healthcare, payments and other critical services, can run smoothly and uninterrupted,” Mathews told PTI.

Mathews also said that there was a 20 to 30% increase in data demand in the last few days due to lockdowns in several states and territories.

Several users have already complained on social media that their networks have been patchy. Netflix, YouTube and Facebook have all said that they will aid in easing network congestion for Indian telecom operators. While Netflix and Facebook would reduce bitrates, YouTube suggested that the default stream would be switched to standard definition.

It has to be noted that move from the streaming majors like Netflix to limit the bitrates or switching to standard definition as in the case of YouTube is being applied on many regions across the world.