Tata Sky, Airtel Digital TV and Dish TV Users Can Now Get Select Channels at Affordable Prices

While the DTH industry has grown competitive in general, and the subscribers are enjoying the benefits of this competitiveness, the festive season brought some more benefits for the customers of the DTH services. There are already pre-existing offers like the long-term plans and some offers which bring channel packs at lower prices for these subscribers. However, another benefit which the subscribers are receiving is not actually from the DTH operators but comes from the broadcasters. It is quite possible that as of reading this, you are already getting to enjoy channels at reduced prices on your DTH or cable TV connection. The offer has also been extended to the cable TV subscribers as well. However, the thing about this offer is that it wasn’t rolled out in one-go, but instead, the DTH operators rolled out this offer one by one.

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Introduction of Channel Price Cuts by Broadcasters

Firstly, the offer was introduced by broadcasters in the industry. The broadcasters which introduced the offer included big names in the industry like Zee Entertainment Limited (ZEEL), Star India, Sony Pictures Network India (SPNI) and Viacom18. However, while the broadcasters announced the price cut on their select channels, the offer needed to be passed on to the subscribers for the benefit to be extended to the end-consumer. For this, the broadcasters depended on the DTH operators and the cable TV operators to pass on the benefit. Out of all the DTH operators in the industry, the popular DTH operator, Tata Sky, was the first one to introduce the benefit to the subscribers. The channels which were discounted by the broadcasters were available to the Tata Sky subscribers first with a reduced rate, allowing them to reduce their monthly subscription cost.