DTH and Cable TV Subscribers Will Get Popular Channels at Rs 7 Less After Broadcasters Slash Prices

Published by
Arpit Sharma

There has been a lot of activity going on in the DTH and broadcasting industry, with the Telecom Regulatory Authority of India (Trai) rolling out new consultation paper for solving the issues with the new tariff regime. It is worth noting that the sector regulator has just finished receiving comments and counter comments on its consultation paper and it is likely that it could bring in new regulatory changes which could cut the prices of the channels by a big chunk. Now, the major broadcasters in the country have likely foreseen this move by the sector regulator, and with the tag of a festive offer, these broadcasters have cut the channel prices beforehand by as much as Rs 7. Some of the major broadcasters like Star India, Zee Entertainment and TV18 have all cut their channel prices, and these include some of the more popular channels too.

dth-subscribers-popular-channels-rs7

Viacom18 Slashes Price of Colors Channel to Rs 12 Per Month

The first in the list of broadcasters cutting the channel prices is Viacom 18. The broadcaster is the hand behind channels like Colors and more. In the latest price cut which comes right before the festive season, Viacom18 has slashed the individual pricing of its Colors Kannada and the GEC Hindi channel, Colors down to Rs 12. To recall, previously both of these channels were priced at Rs 19 per month. To increase the uptake of these channels, the broadcaster has also launched a new ‘Har Din Diwali’ campaign in which it is encouraging the viewers to subscribe to these channels at the new rate.

ZEEL Follows Price Tag Move

Now, it’s worth noting that Viacom18 is not the only broadcaster which has cut down its channel rates, but ZEEL has also pulled off a similar move. In fact, Zee Entertainment has reduced the prices of six of its channels which include Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Sarthak. The prices of these channels were previously Rs 19 and now similar to how Viacom18 has done, these channels are now priced at Rs 12 per month.

Star India Also Slashes Channel Prices

Now you must be wondering about Star India and whether or not the broadcaster has reduced the prices of its channels, and the consumers would be glad to know that the answer is in affirmative as Star India has also slashed prices of its channels similar to how Viacom18 and ZEEL have done. Some of the popular channels by Star India including Star Plus would now be available for Rs 12 per months instead of their older price which was Rs 19 per month.

Trai Potentially on the Path of Implementing Discount Cap

In its attempt to rectify the tariff regime, Trai is now thundering down on the bundling of channels into channel packs. The telecom regulator is of the belief that since the broadcasters are bundling channels with massive discounts in channel packs and bouquets, the uptake of the individual channels or the a-la-carte channels has gone down thus hindering the essence of the new tariff regime. Trai wants that the a-la-carte channels should be selected by the subscribers as it would mean that subscribers are choosing actually the channels which they want and not unnecessary channels which are bundled with the channel packs.

To do this, Trai might introduce a discount cap of 15%. Meaning that if a channel is retailing for a particular price as its a-la-carte pricing, then in the channel pack it can’t be included with a price tag which is 15% or lower than its original price. Now, it’s quite possible that in the run-up to the implementation of this move, the broadcasters have played their card and reduced the prices of these channels themselves.

Arpit Sharma

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

Share
Published by
Arpit Sharma

Recent Posts

Mi Band 7 Pro Launch Is Set on July 4 Alongside the Xiaomi 12S Series in China

The Xiaomi 12S series and Mi Band 7 Pro will both launch in China on…

Google Switch to Android App, Now Compatible With All Android 12 Phones

Google, a major technology company, has updated its Switch to Android iPhone software to apparently…

Vodafone Idea Claims UP West and Uttarakhand 4G Networks Enhanced

Vodafone Idea has just announced that it improved the 4G network for its customers living…

Vodafone Idea to Struggle With 5G Because of Weakening Customer Base: GlobalData

All the private telcos in India have been working for the last year to develop…

Moto G62 5G Tipped to Launch in India Soon

Earlier this month, the Motorola G62 was introduced in Brazil. It has triple back cameras…

Jio, Airtel and Vi Aren’t Going to Bid Heavily in 5G Spectrum Auction: Report

Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi), the three private telecom operators in India,…

Oppo Takes Reno8 Series Camera Experience to Next Level With 6nm NPU MariSilicon X

Oppo, one of the largest Chinese smartphone and electronics manufacturers, is soon expected to launch…

5G Launch Changed the Customer Experience for Users in US

5G is only a few months away from India now. The telcos are eagerly waiting…

Samsung Galaxy S23 Camera Leaks are Here

Samsung Galaxy S22 series has been a huge success for the South Korean tech giant.…