Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Telecom operator, Bharti Airtel, has revised its affordable Rs 97 prepaid plan. To recall, Airtel launched the Rs 97 prepaid plan a few months ago alongside the likes of Rs 129 and Rs 148 plans. However, the new revision is not a positive one as the telco has reduced the data benefit. Jio’s Rs 98 prepaid plan offers 2GB data for a period of 28 days, and before the revision, Airtel’s plan also offered the same data benefit. But the revised Rs 97 plan from Airtel ships with just 500MB data benefit for a period of 14 days. It’s unknown why Airtel made this move, but it seems like the plan got poor reception because of its low validity. Even before the revision, Jio had the upper hand because of the 28 days validity, but now, Jio’s lead extended further.

Airtel Rs 97 Plan Revised: What it Offers Now?
With the revised Rs 97 prepaid plan, Bharti Airtel is shipping unlimited voice calling without any FUP limit, 500MB of 4G/3G/2G data and 300 SMSes. All these benefits are valid for 14 days from the date of recharge. Before the revision, the plan offered unlimited voice calling, 2GB of data benefit and 300 SMSes for the same 14 days.
The Rs 97 prepaid plan is aimed at the basic users who want to keep their account active. With the Minimum recharge scheme, prepaid users are forced to make a recharge of Rs 35 or more every month. So this plan will come as a relief for such users because it offers unlimited voice calling for 14 days. That being said, we have the Rs 129 prepaid recharge offering 2GB data benefit, unlimited voice calling and 300 SMSes for 28 days. The Rs 97 prepaid plan is for the heavy voice calling users because no other Airtel plan under Rs 100 has unlimited calling benefit.