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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
As per new reports on the TV industry, the TV viewership in India has dipped after the introduction to the new Trai tariff regime. This reduction in viewership for major broadcasters comes because of the ongoing disruption in the cable and broadcasting ecosystem. According to a report which was run by Zee News based on CLSA, the viewership of the top five broadcasters which dominate the TV industry has come down from a massive 90% share to 78% share.
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Viewership of Leading Broadcasters Witness a Decline
In April, leading broadcaster Star India has seen a decline of 1% on its viewership as the viewership percentage has come to 30% from the previous 31%. The report also added that Viacom18 and Sony’s viewership has come down by 480bps – 540bps year on year to 10% and 8% respectively for both of these big broadcasters. This loss has been reasoned to show up because of the general decline in the share of Hindi GEC channels and movie segment. Similarly, the major broadcaster from South India, Sun TV, also witnessed a decrease of 140bps and fell to 10%. This news was first reported by Indian Television.
Despite the decline in viewership, CLSA added that the implementation of the new tariff regime would prove to be beneficial for the broadcasters in the long term. The report added that the current decline in the viewership is mainly because of widespread blackout and removal of some of the popular channels.
