JioPhone Users Will Now Get Access to ZEE5 Content Courtesy of New Strategic Content Partnership

ZEE5, the popular video-on-demand platform has partnered with Reliance Jio Infocomm to bring its content onto the KaiOS enabled JioPhones by Reliance Jio. After this partnership, the ZEE5 content which was previously available only on Android and iOS will be accessible by the feature phone users as well. It is worth noting that the massive rural population using JioPhones gets access to 4G data which will drive more viewership for ZEE5. By availing the content on KaiOS based platform, ZEE5 will reach out to 40 million and more viewers who are in search of engaging entertainment options which the JioPhone offers.

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JioPhone Users Will Get Access to ZEE5 Content

ZEE5 India CEO Tarun Katial said about this new partnership “We, at ZEE5, are focussed on bridging the digital entertainment divide between metros, semi-urban and rural markets. And, in this, we believe Jio is our perfect partner. With the rich repertoire of regionally relevant stories in the form of web shows, movies, docu-dramas, we are perfectly poised to be the content partner to Jio that has a robust presence in these markets.”

“Through our library that houses music, TV shows, news and such, the audience will now have access to content on-the-go and at their convenience. ZEE5 is constantly looking at building value for its subscribers and advertisers alike, and with this partnership, we are confident of filling a vacuum for brands who are seeking inroads into the regional audience’s mind space.”