Sony Pictures India Revises Channel Pricing Allowing for More Flexible Choices

Following on the lines of broadcasters like Zee, Times Network and TV18, now the popular broadcaster Sony Pictures India has also revamped its pricing of channel packages in response to the market conditions. With this new development, Star India will be the only broadcaster left which has not tweaked its channel packs pricing. The broadcaster currently only offers two packs – value and premium. The initial bouquet and channel pricing strategy which Star had charted out initially remains unchanged till now. The broadcaster also hasn’t broken up its English and sports channels. However, looking at the market conditions it is likely that Star India might have to tweak its channel pricing since Sun Direct and D2h, two DTH providers have already boycotted Star India’s packs to force the broadcaster to offer smaller packs.

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Sony Introduces New Regional, Sports and English Packs

As per the new change reported by Ultra News which Sony has done to its portfolio, now Happy India Plans come with more variety of channels compared to the original pack. Previously, the Happy India packs were divided into four types Platinum, Premium/Gold, Silver and Sixer. Prior, the main struggle was for the non-Hindi speakers who were forced to get the Hindi channel pack to watch the Sports or English channels from Sony. The three English channels by Sony are AXN, PIX, Sony Earth. As per the latest information, Sony has also decided to drop its English channel, Le Plex HD thus reducing its English portfolio to three.