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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Major broadcasters such as Zee Entertainment, Sony Picture Networks and Star India have come out with the a-la-carte and bouquet prices of their channels as mandated under the new framework for broadcasting and cable services by the sectoral regulator Trai, applicable from December 29, 2018. The new framework allows consumers to select and pay only for the channels they wish to view and requires TV broadcasters to disclose maximum retail price (MRP) of channels individually and that of bouquets.
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Zee Entertainment Enterprise has welcomed it saying that it would provide customers with a wide range of choices. “The new regime, which is now applicable, would now give choice to consumers, deciding over the channel, which he wants to watch. He can now choose the channels and bouquet which he wants to watch,” Zee Entertainment Enterprise President, Distribution and Affiliate Atul Das told PTI.
He added: “This would give the consumers power of choice to choose their favourite channels and packs and pay only for what they want to watch.” ZEEL has brought 68 consumer-centric packs, offering genres from entertainment, movies, news, music and lifestyle. It has priced Hindi packs starting at Rs 45.
Star India has also announced its value pack in seven languages, with the price range starting from Rs 25 (exclusive of taxes) for Tamil to Rs 49 for Hindi. Star Value Pack includes entertainment, movies, knowledge and the best of Sports -compelling content for everyone in the family.
“We believe Entertainment and Sports play a critical role in shaping the nation. By including Sports in the Star Value Pack, we aim to make it accessible to every Indian and thus change the way Sports has been consumed in the country,” said Star India Managing Director Sanjay Gupta.
