WhatsApp Will Soon Let Businesses Showcase Their Products on Online Catalogue

WhatsApp Business service has been an instant hit for the Facebook-owned company as it garnered over three million active users in less than three months of launch. But the features are very limited at the moment, but WhatsApp is working so hard on some exclusive features to its Business application. WhatsApp is working on a massive feature for its Business users with which they can showcase their products in an online catalogue very soon. Going by a tweet posted by WhatsApp watcher, WABetaInfo, the instant messaging platform will be soon adding the online catalogue feature to the Business application. Besides this, there are not many details available regarding the feature.


However, the tweet by WABetaInfo also includes an image, which gives a glimpse at how Businesses can display the catalogue. WhatsApp will allow them to add the Title, Description, Link and Stock Keeping Unit of the product. Out of the four, title and description of the products will be mandatory while the other two are optional.

There’s no info on when the feature will be rolling out to the WhatsApp Business application and there’s no info provided by WABetaInfo as well.


Besides this online catalogue, WhatsApp is also said to add chat filter feature to the Business app very soon. With the Chat Filter feature, the messages will be shown filter wise- unread and others. This feature might be added to the standard WhatsApp application as well because the feature comes in very handy most of the time. As of now, WhatsApp Business app is available only to Android users, but WhatsApp is already working on an iOS version of the application, which we reported earlier. But there’s no timeline on the release of WhatsApp Business app for iOS.

In other news, WhatsApp is also working on several features for the standard WhatsApp Android application such as group voice & video calling, WhatsApp Stickers and more.

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