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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
Within just three months after the launch, WhatsApp Business crosses an active user base of over three million people, said WhatsApp’s parent company Facebook. During the Facebook’s Q1 2018 Earnings Call, Mark Zuckerburg, CEO of Facebook revealed this news. The standalone WhatsApp Business app is used by 1.5 billion people across six countries- India, United States, Indonesia, Italy, Britain and Mexico. Achieving such a staggering number in a such a quick time could be touted as exceptional, but WhatsApp launched this service with much fanfare, so no surprises here. However, it’s unclear whether the active user base is on a monthly basis or daily basis.
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“Over the next five years, we’re focused on building out the business ecosystems around our apps like Instagram, WhatsApp and Messenger. I think what you’re going to start to see are people interacting with Pages that you follow, Pages on Facebook or Instagram,” said Zuckerburg during the earnings calls.
WhatsApp Business is a standalone application introduced back in January 2018 in six countries. The service competes with the likes of Apple’s Business Chat and RCS messaging for Android. In fact, WhatsApp Business goes against Facebook’s own Messenger platform chat apps which offer features of helping businesses to connect with users.
