Taking its recent ‘Speed is Good’ campaign on ground to the people of Delhi and NCR, Vodafone India, one of India undertook a major Speed Test drive reaching out to over 5200 Telecom Retailers across the city.
Vodafone conducted a focused Retailer connect programme, meeting Retailers and taking them through a Live Demo of Vodafone’s Faster, Smarter, and Better 3G network. All Retailers who participated in the Vodafone speed test have been given life sized Vodafone branded certificates attesting the data speed.
Speaking about the unique initiative, Apoorva Mehrotra, Business Head, Delhi & NCR, Vodafone India said, “3G and fast Data Services in general are huge game changers in today’s telecom market. As the popular saying goes, ‘Seeing is believing’. We undertook the Vodafone 3G Faster, Smarter, Better speed tests with Retailers to drive home the efficacy of Vodafone’s 3G network through live demos. Alongside, our life sized, customized 3G speed retailer certification exercise helps Vodafone achieve a twin objective of creating a differentiator for retail outlets as well as convey to customers that Vodafone is the best 3G network in the Capital.”
A first of its kind initiative in Delhi & NCR region, the prominently branded and customised Vodafone certificates put up at the 5200+ Retail outlets infuses a sense of pride amongst retailers and simultaneously helps engage with customers on Vodafone’s superior 3G speed.