Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Vodafone India has made a change to its RED Basic postpaid plan of Rs 399 and it no longer ships with free Amazon Prime membership. Vodafone announced its partnership with Amazon India last year to offer Amazon Prime subscription worth Rs 999 at no extra cost to its postpaid customers on plans above Rs 399. However, with the company’s ARPU falling on a constant basis, Vodafone was said to remove the Rs 399 and below postpaid plans. While the UK-based telco did not remove any of the entry-level plans, it made slight changes to the same plans to push users to choose the Rs 499 and above RED postpaid plans. Vodafone’s RED range of postpaid plans start at Rs 299 and they go all the way up to Rs 1,299 offering benefits like free Netflix subscription, Amazon Prime membership and Vodafone Play app subscription at no extra cost.

Vodafone RED Basic Plan Revised: What it Offers Now?
For the unaware, Vodafone’s RED Basic plan is priced at Rs 399. Back in 2018, when Vodafone announced a partnership with Amazon India, the Rs 399 RED Basic also shipped with free subscription of Amazon Prime worth Rs 999. It has now been removed and the RED Basic plan only offers content subscriptions of Vodafone Play, ZEE5 (for one year worth Rs 999) and Complimentary Mobile Insurance worth Rs 999. To get the Amazon Prime membership, Vodafone customers will have to choose the Rs 499 or above postpaid plan going forward.
In contrast, Airtel also removed the Amazon Prime membership benefit with its Rs 399 postpaid plan. In fact, Airtel’s postpaid plans now start at Rs 499 across all the circles and the Rs 399 plan is being offered only in select circles except Andhra Pradesh, Delhi/NCR, Karnataka, Chennai and Tamil Nadu. Airtel’s postpaid plan of Rs 399 also comes with ZEE5 subscription for one year, Airtel TV Premium and Handset protection, similar to Vodafone RED Basic plan.