Vodafone goes local to engage with retailers and customers in Rajasthan

By June 26th, 2015 AT 1:59 PM

Vodafone India, one of India’s leading telecommunications service providers, has undertaken a unique initiative to connect with their retailers and customers in Rajasthan Circle. Over 500 Vodafone Retail outlets in Rajasthan have been given a customized, Marwar look and feel, as part of Vodafone’s effort to reward high performing retailers and simultaneously infuse a sense of identity with the local populace.

vodafone-rajasthan

Speaking about the unique initiative, Amit Bedi, Business Head, Rajasthan, Vodafone India said, “Vodafone has been recognised for innovative creative campaigns that highlight our products and service offerings interestingly, in a manner that connects with audiences. Over the past year, we have invested significantly on upgrading our network, expanding retail presence and developing a basket of products and services relevant to a diverse customer base in Rajasthan. This customized retailer branding exercise, helps Vodafone achieve a twin objective of creating a differentiator for our retail outlets as well as convey to customers that we are a quintessential part of their everyday lives, as Rajasthan’s Vodafone. While we have covered 500 of our best performing Retailers in the first phase, we will be extending it to more over the coming months.”

In a first-of-its-kind exercise in Rajasthan, over 500 Retail outlets have been branded by Vodafone with custom made cut outs of the Retailer dressed in Pagdi and Dhoti. Alongside, each outlet will also highlight Vodafone’s special offer of the month.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

guest
4 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

Airtel Will Watch Industry First Before Hiking Tariff Prices: Sunil Mittal

Telecom tariff prices in India are the cheapest across the globe. Even after the tariff hike that happened in December...

Excell Revises Broadband Plans: 150 Mbps Plan Now Available at Rs 1,199 per Month

To compete with the likes of Reliance JioFiber, Airtel Xstream Fiber and BSNL Bharat Fiber, the local Internet Service Provider...

Future of 2G in India, Is it Ever Really Going? Let’s Talk

While India is at the brink of testing 5G connectivity, there are millions of users still using 2G for calling...