Travel major ixigo rolls out app discovery platform for train travellers

The travel search engine ixigo.com has released a new app discovery platform that enables brands to connect to train travellers contextually and helps them discover apps and relevant deals.

ixigo

Many top brands, including Amazon.com Inc., Flipkart.com, Paytm, Freecharge, PepperTap, DineOut, BlaBlaCar, UrbanClap, Cleartrip Pvt. Ltd, MakeMyTrip (India) Pvt. Ltd, SpiceJet Ltd, TravelKhana.com and Twigly have signed up for ixigo’s app discovery platform to market their apps and deals to Indian train travellers.

“Our goal is to help travellers discover high quality apps contextually. Also, for partners, it’s a great marketing channel with amazing targeting possibilities. They are helping our travelers recharge on the go, book a meal for their journey, and to discover content, services and products that they may want to order during, before or after their journey. We are now evaluating more partnerships in the news, music and entertainment categories,” ixigo CEO & Co-Founder, Aloke Bajpai said.

According to ixigo.com, around 70 lakh users in India have installed the ixigo trains app, generating a monthly active user base of 18 lakh, and a daily active user base of over 3 lakh, spread across 200-plus locations. “We have delivered over 10 million daily impressions, 1200+ daily app installs and 200+ daily transactions cumulated across our partners in just the first week of the launch,” said Bajpai.

Pushpinder Singh, Co founder and CEO, TravelKhana views ixigo trains app as a great marketing channel for TravelKhana to reach a relevant and engaged audience. Adding to this, Raghav Gupta, country head, India for BlaBlaCar said, “We have a strong mutually-beneficial partnership with ixigo that allows travellers to contextually discover our brand and get affordable ride-sharing to their destination as an alternative.”

The ixigo trains app helps travelers find train routes, check train running status, get coach positions, platform numbers, real-time seat availability and PNR predictions for wait listed bookings.

It is currently available only on Android.

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