Airtel’s innovative digital campaign ‘Social Car’ has successfully completed its journey and has reached its final destination Kolkata. It travelled from Mumbai to Kolkata covering 2200 km.
In this novel initiative Airtel Social Car, the team comprising of popular TV Actor Karan Wahi, MTV VJ of ‘Student of the Year’ fame Sana Saeed, and MTV’s Zerxes Wadia made conversations through social media and posted contents from the road trip using the hashtag #Airtel4GDrive across digital platforms like Facebook, Twitter and Instagram. The team made pit stops in Hyderabad, Visakhapatnam, and Cuttack en route to Kolkata.
During their halt in Hyderabad, the team was joined by food critic Adarsh Munjal of the ‘The Big Bhookad’ fame. Munjal introduced the Nizami culture of the city to the team. In Kolkata, they were joined by the singer Shilpa Rao.
"We are excited to welcome Airtel’s Social Car to the city of joy, Kolkata – incidentally, also the city where Airtel launched India’s first 4G service. It’s indeed heartening to see the response garnered around this digital innovation. My congratulations to the teams involved for making this adventurous and digitally powered journey,” commented Ravindra Singh Negi, Chief Executive Officer, West Bengal & Odisha, Bharti Airtel Ltd.