Telcos Compared Across Content Offerings: Bharti Airtel, Reliance Jio and Vodafone Idea

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In an extremely competitive telecom industry where each and every telecom operator is vying for more subscribers and increased revenue, simply providing calling and data doesn’t cut it for the consumers. To lure more customers into their networks, the telecom operators have been using different methods and one of them is bundling additional stuff. The telcos have been offering bundled content with their subscriptions which has become an attraction for the users. The situation is such that now every telecom operator, Vodafone Idea, Reliance Jio and Bharti Airtel are offering some kind of content. Here is an analysis of what every telecom operator is offering with their plan.

Reliance Jio Content Offerings

Reliance Jio is the telecom operator which started the trend of additional bundled offerings with its subscription plans and it might also be the telco which offers the most robust content offerings with its plans. The Mukesh Ambani led telecom operator has a massive content app portfolio which includes applications like JioCinema and JioTV.

The JioTV app, like the name suggests, offers live TV channels to the subscribers, and on this app, the subscribers can catch over 600 live channels. On the other hand, JioCinema is for video-on-demand, and this application offers a massive library of movies and TV show titles. The JioCinema app offers a lot of Disney content as well. If the subscribers of Reliance Jio want to listen to some music, then there is a very convenient solution of JioSaavn.

Vodafone Idea Content Offerings

Next in line is Vodafone Idea. Out of the two, Vodafone subscribers get access to the Vodafone Play application which offers video-on-demand content, but the range that subscribers enjoy on this app is limited as compared to the other competing telcos. The subscribers might also get access to content from ZEE5, ALTBalaji, Arre and more. Idea, on the other hand, has the Idea Movies and TV app which offers Live TV, movies, TV shows, originals and web series from SonyLIV, ZEE5, Shemaroo Me, Sun NXT, Hoichoi, Eros Now, Hungama and more.

Bharti Airtel Content Offerings

Bharti Airtel is the only telecom operator which matches the content offerings of Reliance Jio. The telecom operator can also be said to have the most attractive bundled content offerings with its prepaid and postpaid plans. The first thing that Airtel offers to its customers with almost every plan is the access to Airtel TV Premium, a video-on-demand and live TV application, which seems like a combination of JioTV and JioCinema. The application ships over 10,000 movies and TV shows. The Airtel TV app also provides content from HOOQ, Eros Now, ALT Balaji, Hungama and more.

Further, there is also the Wynk Music app for music streaming. Airtel has recently introduced the Wynk Tube app as well, which lets the users watch the music videos while listening to the songs. It is also worth noting that Airtel is now also shipping Amazon Prime subscription with its select plans now. In some of its postpaid plans and broadband plans, the subscribers also get to enjoy free Netflix subscription.

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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