BSNL Starts Shifting Focus from Voice-Based Offering to Data, Withdraws Numerous STVs

The state-led telecom operator, Bharat Sanchar Nigam Limited (BSNL) has been switching up its market strategy as of late. There is obviously the fact that the telecom operator is sinking deep into losses and it is trying hard to make its way back to profitability while eyeing a possible revival package from the government. In the meantime, we have already seen BSNL rollout some very attractive plans in line with its consumer-centric moves. However, now the telco seems to be focusing more on data-driven plans. As per the new update by BSNL on its prepaid portfolio, the government led telecom operator has withdrawn a lot of voice-based STVs. Whereas, all the new prepaid plans that we are seeing from BSNL come with a focus on data which hints towards a clear trend of BSNL focusing more on data-based plans rather than voice-based plans.

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BSNL Withdraws Many Voice-Based Plans

BSNL announced that effective August 23, 2019, a handful of STVs would be discontinued. The list uploaded by BSNL Chennai highlights that it will stop offering the STV 291 which used to offer 10 paise/min calls with 90 days validity, voice STV 152, voice STV 42, STV 88, STV 58, STV 181 and STV 43. The last one of these, STV 43, used to offer unlimited calls on and off BSNL network and it could be clubbed with BSNL prepaid voucher of Rs 186, Rs 429, Rs 485, Rs 666 only. This STV used to come with 28 days validity. It is also worth noting that BSNL is the only telecom operator which ships talk time prepaid vouchers for its subscribers. As such, there is still an audience out there for these kinds of recharge, albeit the size of the customer base has shrunken.