Ready To Shell Out More For VAS Students Say – MoMagic Survey

By June 12th, 2012 AT 4:28 PM

Students are ready to pay more than double if they are provided the right services, these are initial findings of the survey recently conducted by MoMagic Technologies, Noida based VAS company.

Ready To Shell Out More For VAS Students Say MoMagic Survey

The survey provides a clear picture as to the present state of VAS users and their needs and requirements in the future. MoMagic is using the information available from the survey and plans to implement it to a certain extent for the large number of VAS users in India.

Apart from services, two more important findings indicate that price is a major issue for minimal use of VAS services and that the major medium through which they know about the services are through SMS and Advertisements.The survey provides a clear picture as to the present state of VAS users and their needs and requirements in the future.

The study was conducted among the students of a premier Management Institute to know more about the VAS users and their needs. The survey covered tier 1 and 2 cities and rural areas. Targeted segment were usually users of low cost phones from every segment of the population.

The major services that were focused on were Infotainment, MCommerce, M Health, M Education and Agricultural. These services are the most used and sought after. There is also a huge demand for newer services in future as well.Currently services and applications for music downloads, social networking, video and mobile gaming are the most used services. Half of the users surveyed were avid users of these services.

Are you ready to spend double the price if you get the right service ? Do let us know via comments.

Read more on:

guest
11 Comments
newest
oldest
Inline Feedbacks
View all comments

Recent Posts

India Still Behind Pakistan, Nepal on Mobile Data Speeds

Ookla, the company behind the Speedtest platform on Monday released its Speedtest Global Index for October, 2020, with the data...

Microsoft Surface Book 3 and Surface Go 2 Launched in India, Price and Specifications

Microsoft has just launched the Surface Book 3 and Surface Go 2 in India. Both these laptops were announced by...

Nokia 2.4 Might Launch on November 26 as per the Teaser by HMD Global

Nokia is soon going to launch a brand new smartphone for the Indian market. Much recently, HMD Global through its...