Mobile video application PressPlay TV has released its iOS app and a desktop/web browser version. With these, the users can enjoy its rich video content on Apple iPhones or on laptops/PCs.
The new versions open a new segment of the audience to PressPlay TV. There are already 3000 (nearing 10,000 soon) PressPlay TV Hotspot networks that engage with a wide audience across platforms.
PressPlay TV is an independent OTT platform unlike most those that are promoted or have an allegiance to a content developer (like media houses). The company continues to collaborate with leading developers across genres to increase the depth of their offering. It is the only OTT platform to offer curated video content. PressPlay TV has a dedicated team curating content to deliver a convenient experience to users. It intends to lead the ‘social feed’, said a release from the company.
In the newly released app versions, PressPlay TV claims to have enhanced the functionality of app alongside its look and feel. The users will be able to access the content of their choice faster and the app view will display a wider array of choices.
PressPlay TV is monetized by advertisement revenue. The company is also planning to introduce new revenue streams like SVoD (Subscription Video on Demand) and TVoD (Transaction Video on Demand). PressPlay plans to keep some content free to access for the user and some premium content – Freemium. The existing AVoD (Advertising Video on Demand) will also be reinforced with new advertising products.