Nokia Finally Confirms its Comeback to Smartphone Market in 2017

By November 21st, 2016 AT 1:28 PM

In a slide presented at the company’s Capital Markets Day 2016, Nokia has confirmed that it plans to return to the smartphone market in 2017. The statement in the slide stated this way – “Nokia’s brand return to smartphones.”

Nokia 216

According to the reports, Nokia will not be manufacturing the smartphones by itself. Rather, it has outsourced the manufacturing to HMD Global, the new company that was established earlier this year. HMD will pair Nokia’s patents and brand with Foxconn’s research, development and manufacturing to make the new Nokia smartphones. In another report, the website of Mobile World Congress (greatest tech event) has also confirmed the spot for HMD global at the event, where it is expected to launch Nokia phones.

A week back, a smartphone Nokia DC1 was found to have passed AnTuTu and Geekbench ratings, revealing a few specifications and renders. As per the ratings, Nokia DC1 will feature Android 7.0 Nougat operating system, full-HD 1080p display, an octa-core Snapdragon 430 chipset paired with Adreno 505 GPU and 3GB of RAM, and a 32GB inbuilt storage. The primary and secondary cameras are said to be 13MP and 8MP respectively.

nokia-technologies-roadmap-768x400

Although there is no information about when the new Nokia smartphone will surface in the market, the company’s chief executive officer Rajeev Suri has confirmed to deliver a keynote speech at MWC 2017. Although Nokia may focus on its telecom equipment business at MWC, Suri might end up announcing the company’s smartphone plans.

Also Read: Gionee S9 Smartphone Launched With MediaTek Helio P10 Processor, 4GB RAM

Besides smartphone, the slide presented by Nokia also showed the company’s in-depth interest in virtual reality segment. OZO VR camera launch, expanded VR leadership, licensing VR technology, etc. were discussed in the slide, hinting the company’s massive return to consumer electronics. There were also rumors about Nokia tablets launching soon. Being a brand that has invoked reliability and nostalgia during its existence in the market, Nokia’s re-entry is a much-anticipated one.

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DGupta
DGupta

With Nokia quality hardware at affordable prices and latest Android 7, this is the right direction to take. The specification suggests Nokia is going for entry to mid market but without compromising the user experience. A distinctive design and simple line up of phones will be key to ensure clarity in market positioning – something that Motorola has completely lost after the acquisition by Lenovo.

The Nokia name carries a lot of trust in the Indian market where most of the people are still on 2G/3G phones.

Munnu
Munnu

Too late for the smartphone party. Market is already saturated with 10^10 Android makers. They should open a museum in t*********** now. S******* could become a security guard there. 😛

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