Muzicall, Europe’s leading provider of Ringback Tone (RBT) services, has announced a new strategic partnership with India’s IMImobile, the global technology partner for operators, media providers and enterprises.
Muzicall and IMImobile will join forces to foster new Ringback Tone business opportunities and accelerate the growth of RBT consumer services throughout European market .
The partnership will draw upon the two companies expertise to provide a fully managed service to mobile operators through a mix of innovative technology and marketing. The aim will be to maximize consumer adoption as well as facilitate improved discovery through new channels such as enabling off-deck sales of Ringback Tones.
IMImobile will draw from its extensive experience in delivering RBT technology in Asia-Pacific and Africa where Ringback Tones are highly popular. Muzicall will use its best practice framework developed through its Centre of Excellence for Ringback Tone marketing which has a proven track record of significantly increasing RBT consumer adoption rates for leading mobile operators in Europe .
“We look forward to partnering with Muzicall to repeat the success in Europe that RBT services have had across the rest of the world. With the right focus, IMImobile believes RBT services can be a valuable revenue generator for European operators as a standalone service or as part of a complete music lifestyle solution encompassing full-track music, social networking and personalisation content,” said Vishwanth Alluri. CEO and Chairman of IMImobile.