Muzicall Dial India’s IMImobile to Tap RBT Market in Europe

Follow Us

Muzicall, Europe’s leading provider of Ringback Tone (RBT) services, has announced a new strategic partnership with India's IMImobile, the global technology partner for operators, media providers and enterprises.

Muzicall and IMImobile will join forces to foster new Ringback Tone business opportunities and accelerate the growth of RBT consumer services throughout European  market .




The partnership will draw upon the two companies expertise to provide a fully managed service to mobile operators through a mix of innovative technology and marketing. The aim will be to maximize consumer adoption as well as facilitate improved discovery through new channels such as enabling off-deck sales of Ringback Tones.

IMImobile will draw from its extensive experience in delivering RBT technology in Asia-Pacific and Africa where Ringback Tones are highly popular. Muzicall will use its best practice framework developed through its Centre of Excellence for Ringback Tone marketing which has a proven track record of significantly increasing RBT consumer adoption rates for leading mobile operators in Europe .

“We look forward to partnering with Muzicall to repeat the success in Europe that RBT services have had across the rest of the world. With the right focus, IMImobile believes RBT services can be a valuable revenue generator for European operators as a standalone service or as part of a complete music lifestyle solution encompassing full-track music, social networking and personalisation content,” said Vishwanth Alluri. CEO and Chairman of IMImobile.

Recent Comments

Shivraj Roy :

Yes both have excellent network in my home But I really dont wany to pay those broadband mafia people its…

2G is Still Important to India, Here's Why

Shivraj Roy :

Interesting I like the 40 plan for now as I’m trying to control expenses I’ll take the 40mbps for 6months…

2G is Still Important to India, Here's Why

Sujata :

Agreed. 4G on 700 MHz will hurt bsnl, as old phones and mostly phones under 7000 rs doesn't support ths…

2G is Still Important to India, Here's Why

Sujata :

It's 1/3 rd of Jio. While Jio covers 64% area, Airtel only 20%.

Reliance Jio Posts Rs 5693 Crore Net Profit in Q1…

Sujata :

They are day dreamers. People who follow them :- Only "Dua" for them.

BSNL 4G Rollout will Soon Have Daily Targets: Scindia

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments