UTV Indiagames launches Official Mobile Game of ‘I Hate Luv Storys’

By July 8th, 2010 AT 6:29 PM

Complementing the ongoing hysteria surrounding the Bollywood movie buff, India’s benchmark mobile & online games company and a leading global mobile game publisher UTV Indiagames Ltd., has launched the official mobile game for bollwood movie I Hate Luv Storys.

This new game promises to unleash the most advanced and realistic movie experience one can have on a mobile phone. Once connected the gamer enters the virtual world of I Hate Luv Storys (IHLS) and has to step into the character of either – Jay (Imran Khan), Simran (Sonam Kapoor) or Raj (Samir Dattani). With superior quality graphics, animations, characterization, and easy navigation, the mobile game has 4 levels all loosely based on the plot of the movie.

The game is available on all major handsets and all the GSM mobile service operators in India via their GPRS/WAP portal at Rs. 30 to Rs.50 (price depending upon the service provider).

Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, “This movie has excellent pedigree coming from – Dharma and UTV Motion Pictures with a young star cast that our gaming audience identifies with. The romantic genre was also interesting as we see an increasing mix of women in our user base. The different game experiences including a racing game, ensure appeal across our target audience while keeping with the theme of the movie”

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