Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Idea Cellular yet again revised its Rs 309 tariff plan to take on the recently introduced Rs 299 plan from Reliance Jio. Idea, earlier used to offer just 1GB data per day with the Rs 309 tariff plan, but the plan is now revised to provide 1.5GB data per day for 28 days. This change is already effective, and the best part is the Rs 309 plan from Idea is an open market plan available for every Idea prepaid customer.

Idea has silently made this change. The revised Rs 309 tariff plan now gives 1.5GB data per day, unlimited voice calls including roaming calls and 100 SMS per day for 28 days. Also, the voice calls are capped at 250 minutes per day and 1000 minutes per week.
To recall, Reliance Jio introduced two new plans of Rs 199 and Rs 299 respectively with 1.2GB data per day and 2GB data per day for 28 days. This has put up a lot of pressure on Idea Cellular and private telecom operators. Notably, the Rs 299 plan is attractive and offers better data benefits that rival operators.
And thankfully, Idea has already come up with a change by offering 1.5GB data per day. Airtel’s Rs 349 tariff plan already gives 2GB data per day for 28 days.
