IDEA Cellular Paints Mumbai Green!

By February 2nd, 2010 AT 5:06 PM

IDEA Cellular is on a mission to paint the city green with a range of outdoor media innovations, to spread awareness about the green initiative “Use Mobile, Save Paper!” IDEA has transformed Mumbai bus shelters into Green covers, with potted plants, and tendril climbers to convey the green message.

The Green bus shelters at Worli, Mahim and on the Western Express Highway have already started catching the attention of passersby. The busy streets of Mumbai welcome the change, as it adds greenery to the façade, and offers a cool shade to the commuters waiting at the stands. IDEA is spreading the message of ‘Use Mobile, Save Paper’, through numerous other hoardings put up in the city, with its Brand Ambassador, Abhishek Bachchan in the look of a Tree.

World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The new IDEA campaign showcases how the mobile phone can be used as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.

Leave a Reply

Photo and Image Files
14 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
12 Comment authors
NAVANEETHAKRISHNANIdreesJigyasarajievAvi H Recent comment authors
newest oldest most voted

How could offer ya…


Iam an employee of myidea service centre-(front end executive,the idea of use mobile and save paper is alovely and good timely thought.
By navaneethakrishnan-of chennai

Recent Posts

BSNL Reduces Grace Period for Balance Lapse to 7 Days Down from Previous 15 Days

The state-led telecom operator, Bharat Sanchar Nigam Limited has been making many consumer-centric moves since the past few months to...

Trai Issues Consultation Paper on KYC of Set-top Boxes to Stop Smuggling of Equipment

The Telecom Regulatory Authority of India (Trai) in a regulatory step towards the DTH industry in India has issued a...

Independent TV Customers Unable to Access Website to Claim Refund, DTH Operator Yet to Resume Operations

Independent TV has been in a tough spot over the last month or so as the company stopped providing services...