Huawei Now Has Double-Digit Global Market Share in Premium Segment : Report

By December 31st, 2018 AT 7:48 PM

Driven by its P20 series shipments, Chinese smartphone maker Huawei’s share in the global premium smartphone segment hit double digits for the first time in the third quarter of 2018, according to Counterpoint Research. At a rate of over 19%, the global premium smartphone segment grew faster than the overall smartphone segment that declined 5% in Q3 2018, according to Counterpoint Research’s Market Monitor Q3 2018 report.

huawei-p20-shipments

Apple led the global premium smartphone segment capturing 47% share of the segment, followed by Samsung (22%), Huawei (12%), Vivo (5% ), Oppo (5%) and Xiaomi (3%), Tarun Pathak, Associate Director at Counterpoint Technology Market Research, wrote in a blog post on Saturday. In India, OnePlus continued to lead the premium smartphone segment for the second successive quarter capturing 30% of the market driven by the strong performance of its OnePlus 6.

OnePlus is followed by Samsung, Apple, Asus and Huawei as the top five smartphone brands in the country. While the premium segment growth for Oppo, Vivo and Xiaomi was driven by performances in China, for OnePlus and Huawei, growth was generated outside China, Pathak said.

“Going forward, we estimate that the premium smartphone segment will grow in Q4 2018 driven by a full quarter of sales of new iPhones,” Pathak said. “In terms of distribution, premium brands sales are skewed in favour of offline retail,” he added, as reported by IANS.

Read more on:

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Recent Posts

Realme 8 5G vs Moto G40 Fusion: Which One Should You Pick?

The smartphone market in 2021 is at its undoubted peak, with certain brands like Redmi topping the charts, whilst others...

TV18 Broadcast, Hathway, Den Networks Merger to Network18 Called Off

Reliance Industries Limited (RIL), which is led by India’s richest personality, Mukesh Ambani, late on Thursday announced that the merger...

Telecom Department Must Ensure Continued Connectivity: TAIPA

The Tower and Infrastructure Providers Association (TAIPA) has requested the telecom department to ensure continued connectivity during the lockdown period....