Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

The war between video on demand services in India is intensifying with every passing day. Earlier this month, Netflix introduced mobile-only weekly plans to the subscribers and we also saw Sony LIV slashing its monthly premium subscription price to Rs 99. Hotstar, which is one of the popular OTT services in India has increased its monthly subscription price from Rs 199 to Rs 299. The reason behind the price hike is unknown at the moment, but it seems like the company wants to push every user to choose the yearly subscription which costs Rs 999. The price hike comes after the release of the first Episode of Game of Thrones which only Hotstar streams in India. To recall, Hotstar slashed the price of its monthly subscription to Rs 199 last year and even the yearly price came to Rs 999 last year itself. It’s good to see Hotstar not hiking the price of a yearly plan.

Hotstar Monthly Plan or Yearly Plan: Which One to Choose?
It’s a brave move from Hotstar at a time when other platforms are reducing subscription prices. But it’s clearly evident that the company wants everyone to choose its yearly plan over the monthly one. There’s a massive craze around Game of Thrones web series and Hotstar has exclusive rights to air it in India. This year, the company is airing Game of Throne alongside the United States, giving another reason for the fans to cheer. It seems like a lot of users are choosing Hotstar’s monthly plan only to watch the popular series.
