Netflix Announces New Mobile-Only Weekly Subscription Plans Starting at Rs 65

The new mobile-only and weekly Netflix subscription plan will make the content service more affordable for Indian users.

Highlights
  • There will be no content restriction on the Rs 65 weekly plan
  • Netflix will avail more weekly subscription options for Rs 125, Rs 165 and Rs 200

India has seen a meteoric rise in the content segment in the past few years. The market has been flooded with on-demand video apps, OTT platforms and what not. However, when it comes to video, there is only one name which comes to people’s minds, and that’s Netflix. Now being in India, affordability becomes a significant factor for the users while deciding whether to opt for a subscription of any service or not. Especially, with Netflix monthly subscriptions running as high as Rs 800 per month, a very handful of people are expected to subscribe. However, now Netflix might be bringing a solution for the fans of the platform in India with the introduction of a new Rs 65 weekly plan.

Weekly Subscription Plan from Netflix: Details

It is essential to keep in mind that the new Rs 65 mobile-only weekly subscription plan remains under trial right now. But, with the introduction of this new plan, Netflix has brought to India the cheapest plan that it has to offer its users. As reported by Mint, Netflix has said that this is not a permanent price cut, but only a test run for the new subscription value. The trial runs for these new mobile-only weekly subscription were started a month back.

It is also crucial to note the differences about this new Rs 65 weekly subscription and the usual Netflix subscriptions. Now although there are no content restrictions with this subscription plan, Netflix has put some access restrictions for this weekly subscription plan. The condition is that with this plan, Netflix users can only access the content on their mobile phones and tablets and only on a single screen.

The no content restriction means that users won’t be devoid of any TV series, movies or documentaries and the entire range of content will be available to the users just like they would enjoy on a standard subscription plan. However, the content won’t be available in HD or Ultra-HD quality.

Netflix Weekly Subscription Options

The company in its statement said, “We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options, and we may never roll out these specific plans beyond the tests.”

Netflix has also announced that there will be more weekly options for the consumers at Rs 125, Rs 165 and Rs 200. The Rs 125 plan will let the users view the content on laptop and TV as well. The Rs 165 plan will allow content viewing on two screens at a time. Whereas, the costliest Rs 165 weekly plan from Netflix will allow Ultra HD content viewing and support for four screens. Netflix had also launched a mobile-only monthly subscription plan in India a few months back for Rs 250. In comparison, the standard Netflix subscriptions start at Rs 500 per month.

 

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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KGF (Kolar Gold Fields) | Magnum OpusLove Airtel Recent comment authors
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KGF (Kolar Gold Fields) | Magnum Opus
KGF (Kolar Gold Fields) | Magnum Opus

Netflix will never survive in India with such nonsensical moves.

Love Airtel
Love Airtel

I think they should have introductory pricing like 1500 per year or 199 per month to get people hooked. Then they can slowly raise it once people start seeing the value in it.

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