Google Tests Direct Flipkart Shopping Through Gemini
Google is testing direct Flipkart purchases within Gemini and Google AI Mode in India. The limited test covers products such as smartphones, electronics and accessories, with a wider rollout reportedly planned for October.
Google is testing direct Flipkart purchases inside Gemini and AI Mode in India. This is taking AI shopping beyond product discovery and into actual transactions.
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Key Highlights
Google is testing a “Buy” button for select Flipkart products in Gemini and AI Mode.
The limited test covers smartphones, electronics and mobile accessories for select Indian users.
A wider rollout is expected in October, ahead of India’s festive shopping season.
Google tests direct Flipkart shopping through Gemini
Google is taking another step toward commerce in India. It is testing a feature that lets users buy products from Walmart-owned Flipkart through Gemini and Google’s AI Mode.
Selected users are seeing a “Buy” button alongside Flipkart product listings surfaced within Gemini and AI Mode. Tapping the button takes shoppers into a Flipkart-branded checkout flow. This is without requiring them to leave The AI interface to search for the product again.
The experiment is currently limited to a group of users. It is also limited to a selection of products. These include smartphones, electronics and mobile accessories. Other users may still see Flipkart listings through Google’s AI experiences. However, they will not have the option to purchase. Google reportedly plans to roll it out later in October. This is placing the expansion ahead of India’s major festive shopping period.
The move marks a shift in how Google is positioning Gemini. AI assistants have largely been used to find products. They have been used to compare options and answer shopping queries. Google is now testing whether those same interfaces can become where transactions begin and end.
The Flipkart experiment also fits into Google’s push toward agentic commerce. This year Google introduced the Universal Commerce Protocol (UCP). This standard lets AI agents and retailers communicate. It spans the shopping journey, from product discovery and purchasing to post-purchase support. Flipkart was among the companies supporting the protocol.
However, the India test appears to work from Google’s earlier UCP demonstration. In the Google-hosted checkout, the current Flipkart experience opens a Flipkart-branded checkout flow. It remains unclear what technology is powering the integration.
Google also has an existing connection with Flipkart. The company invested around $350 million in Flipkart in 2024. This was to acquire a minority stake as part of a funding round instructed by Walmart.
For shoppers, the bigger change could be subtle but significant. By moving from search → product page → checkout, AI interfaces could increasingly compress that journey into a single conversation.
If Google’s experiment expands beyond Flipkart and across Indian retailers, Gemini could become not just a tool for deciding what to buy. It could become another place actually to buy it.
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FAQs
What is Google testing with Flipkart in India?
Google is testing a feature that allows selected users to purchase certain Flipkart products directly through Gemini and Google AI Mode.
Can users buy Flipkart products directly through Gemini?
Selected users can currently purchase certain products through a “Buy” button appearing alongside eligible Flipkart listings in Gemini and AI Mode.
Which Flipkart products are available in the test?
The limited test reportedly includes products such as smartphones, electronics and mobile accessories.
What is agentic commerce?
Agentic commerce refers to AI systems helping users complete shopping tasks, potentially covering product discovery, comparison, purchasing and post-purchase services.
What is the Universal Commerce Protocol (UCP)?
UCP is a standard introduced by Google to help AI agents and retailers communicate across different stages of the shopping journey, including product discovery and purchasing.