FreeCharge, the fastest growing digital wallet in the country has partnered with CCAvenue, a leading payment gateway, giving the customers real-time access to 1 lakh leading online merchants from sectors hospitality, retail, education etc. Besides, the customers can now avail multi-currency online payment services.
Commenting on the new partnership, Govind Rajan, Chief Operating Officer, FreeCharge said, “We want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership. With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants. Our endeavour is to build the payment OS for digital India and I am confident that alliances like this will help us move in the right direction.”
CCAvenue sees this new collaboration as a way to complement its effort to transform the market from cash to cashless. “Digital wallets have played their part in the ecosystem and consumers have adapted to its usage significantly. It complements CCAvenue’s efforts to transform the market from cash to cashless. CCAvenue operates on a simple tenet, ‘more options lead to more businesses’ and has always remained neutral by associating with third party wallets and not limited its services to a captive payment wallet of its own. This association would enable FreeCharge as a payment option for our 100000+ e-merchants, and FreeCharge’s aggressive marketing strategies would greatly benefit our merchants,” Vishwas Patel, Chief Executive Officer, Avenues Group said.
Founded in 2001, CCAvenue is South Asia’s largest payment gateway service provider offering real-time, multi-currency payment solutions to businesses in Hospitality, Education, Online Retail and other major industry verticals.