Do Idea and Airtel’s additional 4G data for 4G handset offers are good enough to lure the customers?

4G internet technology has taken a huge leap in India after the entrance of Reliance Jio. With the new entrant completely being an LTE-only network, it is putting pressure on other operators in the country.

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The LTE-only network aside, the major attraction for Reliance Jio is its complete free 4G services until March 31, 2017. This is another point where every operator is feeling the pressure. Jio already crossed 50 million subscriber base in just 83 days and will hit 100 million subscribers by the end of ‘Jio Happy New Year‘.

Here’s where the things are getting absorbing. None of the other operators including heavyweights such as Airtel, Vodafone have entire 4G base over India. But, they are trying to catch up soon. In the same process, they are urging customers to use their 4G services by getting a new 4G handset, especially India’s top three operators- Airtel, Vodafone, and Idea Cellular.

Recently, Bharti Airtel launched some new prepaid 4G data plans in which the customer will be offered additional data if he owns a 4G handset. Following the footprints of Airtel, Idea also launched the same type of plans yesterday offering additional 4G data for 4G handset users.

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In Airtel, the recharge plans start at Rs. 345 and users will be given with 4GB of 4G data if he owns a 4G device and non-4G device users will be allotted with just 1GB of data. And the customer needs to recharge with the same pack every month to get the data benefit.