COAI (Cellular Operators Association of India) has come up with a new brand identity after 18 years long years, COAI consist of Core members like Uninor, Videocon Vodafone, Aircel, Airtel and Idea which constitute over 70 percent of the Indian telecom industry by revenue.
COAI states that the mobile communications sector is gearing up itself to provide the broadband data revolution with 3G/4G technologies, after having brought the mobile voice revolution with 900 million mobile phone connections.
The new logo adds dimension and motion to the previous logo. Together the cells represent the industry and its components, the voice of the industry and the inclusion of all players big and small in the emerging converging eco-system. The graphic as a ‘speech bubble’ represents leadership through social & economic inclusion. As a ‘dream bubble’ it represents the future of India as an information society and thought-leader. As a ‘cloud’ it represents technological ubiquity and innovation, and virtual technology – the future. Primary colours of the logo are Blue, representing a dependable, articulate communicator and Black representing firmness, authority, power and integrity, attributing COAI the leadership role.
The updated brand identity represents a significant shift in COAI's overall vision and objectives. The new logo represents the transition from a dominant voice to a dominant data environment and a converging mobility business which calls for more inclusive approach to the entire sector.