Airtel hikes 3G data tariff again reduces data validity from 28 to 21 days

30, 28, 15 used to be the magic numbers for users. Now Airtel is all set to change the game by revising the validity period of its Data packs (25, 21, 14), in an attempt to increase its data revenue .

Airtel New 3G Revised benefit details (Mumbai circle)


Consumers opt for these packs based on their requirements. It is difficult for users to keep track of their pack’s validity. These dual 2G + 3G pack benefits not only confuse the customers with technical difficulties but also the retailers who find it difficult to suggest these packs to customers. Therefore, the objective of introducing such kind of products is not fulfilled completely.

I have also heard opinions of users who keep away from such packs to avoid confusion. Making the smartphones latch to a specific network (2G/3G) with the options provided is also problematic. We now expect other operators to follow suit in coming days.

Below is the screenshot of SMS messages as shared by one of our regular readers.

Downward revision1 Downward revision2 Downward revision3

To conclude in short – Due to limited options,  subscribers end up selecting packs which are not always the best for them.  Dear readers, what do you have to say regarding the new validity period?  Do let us know via comments.

Note: Discussed packs are as per SMSs received in Mumbai circle. May or may not be applicable in other circles and the views expressed here are based on the information taken from screenshots only. Do check with Customer Care before subscribing to any of the packs above.

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103 Comments on "Airtel hikes 3G data tariff again reduces data validity from 28 to 21 days"


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November 21, 2014 12:51 am 12:51 AM

Thousand’s of plans and thousands of recharge options.different yardsticks for different regions. customers are being “silently” looted by continuous and unscrupulous tariff hikes!! are we really living in a democratic country?? I doubt!!!

November 16, 2014 3:46 pm 3:46 PM

off topic: is there any telecom operator whose sms pack can be used while national roaming except bsnl.

November 16, 2014 5:06 pm 5:06 PM

have seen in some corporate plans….using airtel 1p/sms in roaming…

November 15, 2014 8:36 pm 8:36 PM
In the coming year in Telecom services, the era of major Operators will be confined. As a result of exit of subscribers revenues are going down under MNP. Other Operators like Uninor, Videcon and TATA GSM (in Delhi not present) who have been deprived off from Services would be fairly given change to get and win Spectrum to commence mob services where they are not present. Circle wise stiff competition is essential. Agony, over the years, major players like Airtel, Voda, IDEA in the Prepaid GSM segment technology have reduced the validity of STV/Bonus Card from 30 days to 28… Read more »