GenAI Smartphones Set to Dominate 54 Percent of Shipments by 2028, Says Counterpoint

Generative artificial intelligence (GenAI) smartphones will account for over 54 percent of total smartphone shipments by 2028, with an installed base exceeding 1 billion, according to the latest report released by Counterpoint Research on Friday. Smartphone manufacturers such as Google, Samsung, and Apple have been at the forefront of integrating GenAI into their devices.

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GenAI Smartphone Shipments

However, Counterpoint predicts that AI will be democratised by a close ecosystem of collaboration and technological advancements, along with the resources invested by hardware brands and AI platforms, according to the report.

Brands such as Realme, Oppo, and Vivo have commercially launched smartphones equipped with GenAI capabilities, leveraging partnerships with technology companies such as Google and Microsoft.

Smartphones Driving GenAI Adoption

“One of the key drivers of this democratization is the increasing affordability of GenAI capabilities. Smartphones are the perfect carrier for experiencing AI functionalities. Mid-range models are now getting GenAI through software updates and hybrid deployments. We can expect more mid-range and even budget devices to offer GenAI-powered experiences in the future,” Counterpoint said.

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“Currently, a wide range of GenAI use cases are emerging on both flagship and mid-range smartphones. This expanding accessibility ensures that a large portion of the market can experience the benefits of AI-powered innovations,” the report added.