Idea has bagged the prestigious Best Brand Campaign at the World Communication Awards 2011 which was held in London recently.
Idea received the recognition for two of its most popular and successful communication campaigns Break the Language Barrier and No Idea, Get Idea.
Idea’s award winning brand campaign ‘Break the Language Barrier’, highlighted the effective usage of mobile telephony services to overcome language barriers that exist in the Indian multi-lingual society.
The ‘No Idea, Get Idea’ campaign which was also recognized at WCA 2011 offered real-life reasons for switching to Idea’s network, at the time of the launch of Mobile Number Portability (MNP) in India.
Both these campaigns reiterated Idea’s core philosophy of ‘championing’ ideas that have the potential to change lives, albeit within different contexts.
