Idea wins Best Brand Campaign at World Communication Awards

Idea wins Best Brand Campaign at World Communication AwardsIdea has bagged the prestigious Best Brand Campaign at the World Communication Awards 2011 which was held in London recently.

Idea received the recognition for two of its most popular and successful communication campaigns  Break the Language Barrier and No Idea, Get Idea.

Idea’s award winning brand campaign ‘Break the Language Barrier’, highlighted the effective usage of mobile telephony services to overcome language barriers that exist in the Indian multi-lingual society.

The ‘No Idea, Get Idea’ campaign which was also recognized at WCA 2011 offered real-life reasons for switching to Idea’s network, at the time of the launch of Mobile Number Portability (MNP) in India.

Both these campaigns reiterated Idea’s core philosophy of ‘championing’ ideas that have the potential to change lives, albeit within different contexts.

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12 Comments on "Idea wins Best Brand Campaign at World Communication Awards"


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Ramesh Chauhan
November 15, 2011 11:37 pm 11:37 PM
Idea wins the WORST brand award from its customers for its unethical and anti-consumer policies for treating Mumbai & Maharashtra circle as roaming circles (except for free incoming, all other calls, sms, gprs etc are treated and charged at roaming rates). One cannot get the benefit of any bonus packs (sms, std, gprs etc) when used in and between Mumbai and Maharashtra. Also, its shocking that gprs packs don;t have free national roaming! Which world are these fraudsters living??? These fraud idiots should look around in the market and industry to see which other operator follows Idea’s unethical and anti-consumer… Read more »
November 15, 2011 8:28 pm 8:28 PM

useless get idea it will **** ur Idea. totaly waste…

Sam From Kashmir
November 10, 2011 10:07 pm 10:07 PM

kya sab bakwaas i applied for MNP from last 14 days no responce no idea c c connected after 6 pm