Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Bharti Airtel has been sending targeted ad banners to selected users for its 1 Gbps broadband connections on its Airtel Xstream Fiber connection. The banner ads from the company leads users to the Airtel Broadband page where users can select from a range of plans from Airtel and request installation. Gopal Vittal, CEO of Airtel in a mail to customers said that the company “will arrange for installation” as soon as possible even as it faces challenges in fulfilment due to COVID-19 lockdown. The Indian PM Narendra Modi on April 14 had extended the lockdown to May 3 but broadband is among the sectors that are allowed to resume from April 20.

Airtel Provides Free Installation and Router to Certain Cities
Crucially, Airtel has now lifted its previous banner on its site that suggested that it would reach out to new broadband users “as soon as permission is granted” for installation.
The company is also running new offers in certain cities including Chennai and Delhi where Airtel is providing free installation and router for those who sign up for long term plans. The banner notes that offer would expire on the night of April 17.
Airtel on its website hasn’t specified whether the sign ups for new broadband connections during lockdown would be restricted to certain plans. However, the CEO in his mail had highlighted the 1 Gbps plan and the banner ads being pushed to users also highlighted the same plan. It remains to be seen if the company initially schedules installations to those users who have signed up for the top spec plan from Airtel.