Airtel Postpaid Plans No Longer Ship With Netflix Subscription for 3 Months

Another notable thing about this move is the timing. Only last month, Bharti Airtel along with the other two telecom companies had decided to hike their tariffs. In this move, Bharti Airtel had hiked its tariffs by as much as 40%. It was expected that in the coming days, the telecom operator would also start reducing the benefits of some of the plans that it is shipping. Now, at that time, no change was made to the postpaid plans and the prepaid plans were the only ones that were hiked in prices. But, this move now affects the postpaid plans and reduces the attractiveness of the postpaid plans.

Airtel Broadband Plans Also Not Shipping Netflix

The Bharti Airtel broadband plans under the Airtel Xstream Fibre tag also used to come with the Netflix benefit of three months. In that case too, the Netflix benefit of three months has been discontinued. As for the other benefits in the Airtel Postpaid plans like the Amazon Prime Video, Handset Protection, Airtel Xstream subscription, ZEE5 subscription and more, remain as they were and no change has been made to them. The subscribers who have already bought their plans before January 15 will, however, continue to get the Netflix benefit.

Bharti Airtel Focuses More on ARPU

Bharti Airtel’s focus since the end of 2018 has been on the high-paying customers, and the goal has been to up the Average Revenue Per User (ARPU) of the company. The ARPU has been on the rise since the introduction of the minimum recharge plans in 2018, and it has got a boost after the recent data tariff hike. Very recently, Bharti Airtel also upped the minimum recharge floor from Rs 23 to Rs 45 thus making it compulsory for every Bharti Airtel subscriber to spend at least Rs 45 to keep their number on. This new move will also help in upping the ARPU from the postpaid customers.