Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

When it comes to shipping extra benefits with prepaid and postpaid plans, there is one operator that trumps the industry, and it is Bharti Airtel. Although the pricing of the Bharti Airtel prepaid and postpaid plans is similar to the competing offerings and there is little to differentiate them from them in terms of core offerings like calling and SMS, but there are plenty of other benefits which Airtel ships for its customers and these benefits are the ones that make the Airtel plans stand out. One such benefit for the postpaid customers of Airtel above the Rs 499 price point has been the Netflix subscription of three months. This has been one of the most attractive benefits of the Airtel Postpaid plans. But, now it seems that Airtel has discontinued this benefit. Meaning that the Airtel Postpaid plans no longer ship with Netflix benefit for three months. The thing to note here is that Airtel is not going to reduce the benefit of Netflix offering by bringing it down to two or one months, but is going to get completely rid of it. This is definitely a disappointment for the customers. Read more about it ahead.

Netflix Benefit Discontinued on January 15
It is worth noting that Bharti Airtel removed the Netflix benefit from its postpaid plans on January 15, 2020. Prior to this, the telecom operator had written for its postpaid plans saying that it would no longer ship the Netflix benefit for the postpaid plans for its Platinum customers. When the benefit of Netflix was available for the postpaid customers, they were able to get three months worth of Netflix subscription, and after that, they could decide to recharge their Netflix account with their postpaid bill.
Another notable thing about this move is the timing. Only last month, Bharti Airtel along with the other two telecom companies had decided to hike their tariffs. In this move, Bharti Airtel had hiked its tariffs by as much as 40%. It was expected that in the coming days, the telecom operator would also start reducing the benefits of some of the plans that it is shipping. Now, at that time, no change was made to the postpaid plans and the prepaid plans were the only ones that were hiked in prices. But, this move now affects the postpaid plans and reduces the attractiveness of the postpaid plans.