Vodafone India today announced the launch of Vodafone AppStar – an annual mobile app developer contest to encourage local adoption of mobile Internet by focusing on the developer ecosystem.

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Vodafone India Launches AppStar Contest

This is a global initiative by Vodafone that provides a platform for all mobile app developers to showcase their talent to a larger global audience. This is an industry first move by Vodafone to engage with the developer community and ensure that world class apps are available to its customers.

The Vodafone AppStar contest invites developers across the country to submit their unique apps to Vodafone India and be chosen as the best in their category. The contest gives the developers an opportunity to compete with the best in the world and empowers them to showcase their Apps on a global scale under the Vodafone umbrella.

The Vodafone AppStar contest will not only benefit the developer community but will also bring to the customers many unique local apps that generally get lost in the open market app stores. These apps will help the customer discover the many uses of mobile internet apart from plain-vanilla internet browsing.

Vodafone AppStar initiativeThe Vodafone AppStar contest will be held at two levels – India and international.

For India specific contest, there are three categories in which one can participate – Best Game, Best Utility, Best Local Language App. The contest seeks to encourage apps which work in local conditions (like feature phones, local languages, etc). The winners of India round will stand a chance to participate in the international round that will be held in Kenya.