Staring from 15 June 2015, Zee Entertainment Enterprises Limited. (ZEEL) forays into creating original digital content for its over-the-top (OTT) and digital platform through an instrumental musical show LifeIsMusic. ZEEL will make use of its Zee Digital Convergence (ZDC) and content studio Essel Vision Productions to design the show. The seven-week series will be aired on its OTT platform DittoTV and digital platform www.lifeismusic.in. The contents will be available for audiences across the globe.
LifeIsMusic will focus on instrumental music across different genres mainly through unplugged original music compositions every Mondayand Friday for duration of seven weeks. Music maestros like Louiz Banks, Taufiq Qureshi, and Purbayan Chaterjee will become the panel heads for mentoring the musicians.
Debashish Ghosh, CEO, Zee Digital Convergence feels this as a definite move to win in the digital era of free downloads. “LifeIsMusic is a clutter-breaking original concept with a goal to inspire passion, unleash creativity and realize dreams in a digital era of free downloads. We are confident that the series will soon become a favorite destination for all music lovers – especially when you want to experience quality music never heard before”, he said.
“This exclusive series aims to engage, educate and entertain the youth about the variety and possibilities that exist with instrumental music. It will reach out to around 50 million viewers, making it a truly global multi-screen phenomenon. The platform also seeks to encourage aspiring musicians to showcase their talent to global audiences – and demonstrate their skill and creativity transparently to global music talent scouts,” he added.
Essel Vision Business Head Akash Chawla sees this as another milestone of Zee in creating new benchmark. “Zee has always set new benchmarks with innovative content across platforms and as its content studio, With today’s evolving online world, producing LifeIsMusic series is in sync with our aim to design content that empowers talent to achieve their creative visions across all mediums, he said.