A technology-based start-up YMS Mobitech has announced a partnership with Mi India for the offline distribution of Mi accessories in Eastern India. The company will employ an application-based e-distribution system to distribute in East India.
Announcing the collaboration, Ajay Laddha, Co-founder, YMS Mobitech said, “YMS Mobitech has been consistently working with an aim to disrupt the distribution landscape in India through its pioneering e-distribution platform. We are happy that a leading technology player like Xiaomi has placed their trust in us. We are excited to offer Xiaomi’s accessories and look forward to helping them scale new milestones in India through our distribution ecosystem.”
Under the partnership, YMS Mobitech will distribute Mi In-Ear Headphones, Mi Capsule Earphones, Mi Bluetooth Speaker, Mi Band 2, Mi Power Bank and other accessories. The company will also make Xiaomi accessories available in 2000 stores across West Bengal, Bihar, Jharkhand, Orissa, Assam, Sikkim and all North Eastern states.
According to YMS Mobitech, there are 11,000 retailers and 350 distributors across 364 cities in its e-distribution network. This would make it one of the largest app-based distribution ecosystem.
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“We have made significant movements in our offline distribution plans for India, especially in 2016. We have been taking gradual steps in this direction and believe our association with YMS Mobitech will take us a step further in our plan. As our India portfolio grows, we are foraying into the offline accessory market for the first time to extend our accessory experience for our fans,” said Vipin Raina, Head - Offline Sales, Xiaomi India.
On the e-distribution system, all retailers, distributors, and sales team work via YMS app. The track of inventory status, checking the outstanding amount of any retailer, automatic e-mails to notify the transactions, real-time reports of sales, etc. are a few features provided by YMS e-distribution app.