WhatsApp for iOS Might Soon Display Ads Inside the Status Tab

WhatsApp is possibly the only company which stood on its words so far, but that’s going to change very soon, courtesy of its parent company, Facebook. Since its inception, WhatsApp stated that it would stay away from ads to offer cleaner user experience. Ever since Facebook acquired WhatsApp, there have a lot of talks regarding the company monetising the top instant messaging platform to generate revenue. Finally, it seems like the time has come. Going by a series of tweets posted by WhatsApp watcher, WABetaInfo, WhatsApp is already working on implementing ads on its iOS application. “WhatsApp is already working to implement ads in the iOS app,” said WABetaInfo in a tweet.

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Where Will Ads Show Up in WhatsApp?

Now you might be wondering how ads will be integrated into WhatsApp? Well, here’s the answer. In the next tweet, WABetaInfo stated that WhatsApp would be displayed in the newly introduced Status tab. For example, you keep on scrolling between the statuses of your contacts and in between an ad will appear randomly. That said, Facebook’s photo-sharing company, Instagram also has a similar ad-displaying model inside Instagram Stories. So it won’t come as a surprise to see ads in the Status tab.

If Facebook goes beyond and displays ads in between the chats, then it will dent the user experience.

WhatsApp is Successful Because it Stayed Away from Ads

One of the key reasons for WhatsApp’ successful journey in the lack of ads on the platform. In several other instant messaging apps, ads appear here and there which ruins the entire user experience. But that’s not the case with WhatsApp though. After the Facebook acquisition as well, WhatsApp stated that it would stay away from ads, but it has been close to five years since the acquisition and Mark Zuckerberg must be thinking it’s the time to implement ads on the platform.