Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

The largest telecom operator of India, Vodafone Idea seems to have come up with a feature phone strategy of its own for the Indian consumers. Vodafone Idea has partnered up with phone manufacturer Lava to launch an offer for all Lava A1 feature phone owners. As part of this offer, all Lava A1 users will be able to get three months unlimited talk time from Vodafone and Idea Cellular both. To get the benefits of this offer, Lava A1 users will have to recharge their Vodafone or Idea number with Rs 348 recharge which will avail them unlimited talk time for 84 days. Not only this, but the recharge will also ship 100 SMS per day to the subscribers.

Offer Valid Till March 2019
Vodafone Idea is offering this scheme for new subscribers of the telco as well. For subscribers buying a Vodafone or Idea SIM for the first time and using it on the Lava A1, they will have to recharge their number with the first time recharge of Rs 351 to get the benefits of this offer. Lava has notified that this scheme will be live for all the Vodafone and Idea subscribers in all circles till March 31, 2019.
Notably, this strategy by Lava and Vodafone Idea seems to be a sign of a war against Reliance Jio’s JioPhone which saw significant success in the Indian market. Thanks to the JioPhone, Reliance Jio was able to add more than 25 million subscribers. Now, Vodafone Idea seems to be countering Reliance Jio’s success with its latest offer oriented towards the feature phone users.