Tata Sky Adds DD Retro and CBeeBies, Five Channel Additions in Two Days

Tata Sky on Wednesday added DD Retro and CBeeBies to its platform, taking the total channel additions to five in two days. The company on Monday added three channels including Eurosport HD, Zee Biskope and 1Sports in over a month. With the addition of DD Retro, Tata Sky becomes the third private operator Direct-to-Home (DTH) operator to add the channel to its platform. DD Retro, a Doordarshan channel dedicated to nostalgic programs went live on DD Dish in the second week of April with Sun Direct and Airtel Digital TV quickly adding it to their roster. Meanwhile, CBeeBies, a channel dedicated to kids was initially shut down in 2012 as BBC said the “economics of running channels challenging at this time”. CBeeBies made its return to India recently with Tata Sky the first DTH operator to add the channel onto its platform.

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Shaktimaan, Mahabharat, Chankya Among Those Telecasted on DD Retro

Doordarshan on Tuesday in a blog post highlighted that DD Retro was set-up following the rebroadcast of Ramayana and Mahabharat that helped Doordarshan to surpass its own viewership records. Further, it was noted that Doordarshan has maintained its top spot in India for two consecutive weeks.

“To relive the nostalgia of your favourite memorable serials of Doordarshan, watch DD Retro Channel,” the broadcaster said in its note.

The nostalgic programs part of DD Retro include Shaktimaan, Chankya, Sankat Mochan Hanuman, Upanishad Ganga and Mahabharat.

While it remains to be seen if DD Retro can create any viewership records, the demand has been high on social media with several viewers requesting DTH operators to add DD Retro.