Tata Sky Binge: Is It Enough to Take On the New Competition?

The DTH industry is no longer the DTH-only industry. There has been an amalgamation of digital services and the satellite TV services which have changed how the users are consuming entertainment these days. There is a population who is watching TV channels and another population which is consuming content online, and then there are most people like yours and ourselves who are likely doing both. For subscribers like these, Tata Sky has introduced the Tata Sky Binge service. This subscription-based service is a convenient way for Tata Sky subscribers to avail OTT applications and video-on-demand content alongside their Tata Sky subscription. But, lately, there has been a lot of competition in the market from other operators like Airtel Digital TV in the form of Xstream Box, ACT Stream TV 4K, Jio’s new 4K set-top box and more. So, the question is, does the Tata Sky Binge service fare better than these offerings? Let’s analyse.

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The Hybrid Set-Top Box Dilemma

While the new offerings like Airtel Xstream Box and Jio Set-Top Box are hybrid set-top boxes, Tata Sky Binge depends on a special edition of Amazon Fire TV Stick which goes into the HDMI port your TV. This means that the subscribers would be forced to use a separate remote for their OTT content and the satellite TV channel. This is unlike what happens in hybrid STBs, and also you would not be able to use ethernet with your Tata Sky Binge connection which you would be able to use with a smart set-top box.