Tata Photon Follows MTS, Associates With Meru Cabs

By March 30th, 2011 AT 7:40 PM

Tata Photon Follows MTS, Associates With Meru CabsTata Photon Plus has gone one step ahead of innovating way of marketing now they have associated with Meru cabs in Bangalore and come up with a new concept called ‘cabvertising’ .

This is a first of its kind of unique initiative in India where a campaign jingle of Tata Photon Get Speed, Get Time is played as soon as the passenger enters the cab and the fare meter is turned on while the jingle is played again when the journey ends and passenger bill is generated.

This is the most unique way that the concept of ‘cabvertising’ has been utilised to convey the brand’s proposition and messaging across the passenger segment which is our captive target audience.

This exercise has been replicated across all the 800 Meru cabs in Bangalore.Till now, this branding and unique voice over branding has received a phenomenal response from our customers across this segment.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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rajiev
rajiev

can we use free surf internet while travelling!

yash
yash

THANKS FOR UR REPLY, BUT M CURRENTLY M USING DOCOMO GSM ONLY ,AND THEY R PLAYING WITH OUR PRIVACY,2 DAYS BACK I HAD SEND 2 SMS’s to my known number but in a next bit i got a call frm othr user and he claimed that he also getting my sms ,I DNT KNEW HIM AND SAW HIS NO. FIRST TIME ,HOW IT COULD B,ITS V DANGEROUS FOR US ,PLS TL ME SMTNG ABT BSNL ON NET STD PLAN THANKS

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