Tata Photon Follows MTS, Associates With Meru Cabs

Tata Photon Follows MTS, Associates With Meru CabsTata Photon Plus has gone one step ahead of innovating way of marketing now they have associated with Meru cabs in Bangalore and come up with a new concept called ‘cabvertising’ .

This is a first of its kind of unique initiative in India where a campaign jingle of Tata Photon Get Speed, Get Time is played as soon as the passenger enters the cab and the fare meter is turned on while the jingle is played again when the journey ends and passenger bill is generated.

This is the most unique way that the concept of ‘cabvertising’ has been utilised to convey the brand’s proposition and messaging across the passenger segment which is our captive target audience.

This exercise has been replicated across all the 800 Meru cabs in Bangalore.Till now, this branding and unique voice over branding has received a phenomenal response from our customers across this segment.

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10 Comments on "Tata Photon Follows MTS, Associates With Meru Cabs"

 

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rajiev
March 31, 2011 4:19 pm 4:19 PM

can we use free surf internet while travelling!

yash
March 31, 2011 1:34 pm 1:34 PM

THANKS FOR UR REPLY, BUT M CURRENTLY M USING DOCOMO GSM ONLY ,AND THEY R PLAYING WITH OUR PRIVACY,2 DAYS BACK I HAD SEND 2 SMS’s to my known number but in a next bit i got a call frm othr user and he claimed that he also getting my sms ,I DNT KNEW HIM AND SAW HIS NO. FIRST TIME ,HOW IT COULD B,ITS V DANGEROUS FOR US ,PLS TL ME SMTNG ABT BSNL ON NET STD PLAN THANKS

marcavenu
March 31, 2011 1:07 pm 1:07 PM

yash :pls pls can any 1 tell me about cheapest on net/off net std plans provided by any telecom company in india,presently m using tata docomo’s 1 p/6s pack but m not at all hpy with dcmo,DOCOMO IS A REAL REAL DOG, SPOILING MY LIFF HAVE NO NETWORK,NO PRIVACY 🙁 PLEASE HELP ME GUYS ,PLEASE HELP ME TT

in GSM docomo and bsnl providing onnet free calls, if you are not satisfied with them move to cdma

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