This is a first of its kind of unique initiative in India where a campaign jingle of Tata Photon Get Speed, Get Time is played as soon as the passenger enters the cab and the fare meter is turned on while the jingle is played again when the journey ends and passenger bill is generated.
This is the most unique way that the concept of ‘cabvertising’ has been utilised to convey the brand’s proposition and messaging across the passenger segment which is our captive target audience.
This exercise has been replicated across all the 800 Meru cabs in Bangalore.Till now, this branding and unique voice over branding has received a phenomenal response from our customers across this segment.
Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.