TATA DOCOMO, the GSM brand of Tata Teleservices Limited, today announced the commercial launch of its operations in Andhra Pradesh, just a few days after it announced its launch in Tamil Nadu, Kerala, Orissa and Karnataka announcing the launch, TTSL Managing Director Anil Sardana announcing a novel “Pay-for-what-you-use” model, with a pulse of one second, and a pricing of 1 paisa per second.
TATA DOCOMO’s pan-India service roll out will be completed this year, with the entire South India now having gone ‘live’ in the short span of just three weeks.
TATA DOCOMO also unleashed a wide array of products and services at the launch, riding on the back of path-breaking innovative products and services, and never-before tariff options.
“We had made a promise that we would bring to the country products and services that would redefine the telecom experience,” Mr Anil Sardana said. “It is a privilege to be fulfilling that promise in Andhra Pradesh—where subscribers are discerning and seek transparency, innovation and differentiation. Our partnership with NTT DOCOMO will help us provide our subscribers with tremendous technological and service differentiation. Keeping in view the century of trust associated with the House of Tata, we are launching the concept of fare being fair. From today, TATA DOCOMO subscribers will now be able to enjoy the benefits of ‘pay-as-you-use’, at only one paisa per second for all voice calls across India,” he added.
Announcing some very aggressive pricing and customization options, Mr Deepak Gulati, President, TATA DOCOMO, said: In a market that is cluttered with many operators and throws up confusing options, we will offer simplicity to consumers by being the country’s most transparent, innovative and liberating telecom brand. The first move on this front is to cut through the clutter and redefine the entire pricing paradigm—from Day One of our launch, we will work on a per-second pricing model for almost everything, be it voice calls, VAS services, IVR interactions. Above all, we promise to always listen to our subscribers.
We are focusing strongly on network superiority, coverage and service offerings. Our presence in 612 towns and 1,149 villages makes our network footprint the largest among all telecom operators in Andhra Pradesh, at the time of launch. We have already made large investments in the Circle, and further expansion this year itself is on the anvil,” Mr NV Subba Rao, Chief Operating Officer, Andhra Pradesh and Hub-head for South-East India, TATA DOCOMO, said. “TATA DOCOMO will unveil a portfolio of Value-Added Services that will reinvent mobile telephony in India, with products and services like Free Voicemail, Timed SMS Service, Free Missed Call Alerts, Call-me Tunes, etc—all of them customized to liberate and refresh our subscribers,” he added.