Tata Docomo, that has always adopted a different approach to bringing best in class services to its customers, today announced a first of its kind initiative. The company introduced a Twitter application for its GSM Prepaid customers that will allow them to recharge and activate a Value added service/ application through Twitter.
The e-commerce initiative called Twittcom, has been developed indigenously by the team at Tata Teleservices. For registering their numbers customers have to follow a simple process: go to the twitter handle of the company @tatadocomo, type in "#reg mobile Number" and they will receive a pin code for verification through SMS.
Once the verification code is received, customers need to go to the twitter handle again, key in #code and they will get a retweet confirming registration. For activating value added services the process is simple, a customer just needs to go to the handle (@tatadocomo) and key in #act# 'service' 'value'. They will get a twit back confirming activation of the service.