Indian telcos pick Spice Digital’s VAS marketing tool, iPEN

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Spice Digital, a part of the Spice Connect Group, said that its iPEN (intelligent post event notification), a contextual marketing platform has been successfully running in India with several telecom operators.


The company recently launched iPEN in association with Videocon. With micro-segmentation, iPEN is enabling Videocon to generate about a billion impressions for specials offers for customers and this has resulted in a significant surge in the operator’s revenue.

“In India, we have already deployed iPEN with several leading telecom players who have thereby witnessed a significant increase in overall business revenues,” Saket Agarwal, Global CEO, Spice Digital said in a statement.

Agarwal said that Spice Digital is now expecting a similar response from key telco groups in the Middle East including STC, Zain, MTN, Etisalat, Ooredoo, Orange and Vodafone. He said that these tecos have large affiliate presence, and are looking for solutions to monetise their current UnR Products and VAS.

iPEN is a VAS marketing tool that delivers personalized messages to customers by suggesting a Next Best Action to customers at the end of a call/data session.

The tool uses advanced analytics such as user profiles, consumption trends, last actions like end of a voice call, data session, recharge history, change in balance, thresholds etc to trigger an intelligent and interactive marketing campaign delivered over multiple channels like USSD, SMS, OBD and email.

iPEN offers Interactive and Personalized Communication, relevant Offers, targeted campaigns with Micro Segmentation along with Multiple Language Support.

The company said that the solution can help marketers significantly increase their revenues with the ability to deliver contextual offers to consumers. “Some key usage scenarios can be - new service launches, loyalty programs for prepaid customers based on recharge value, customer feedback surveys and regular end of event notifications,” the company said.

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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