Samsung with Glance Bring AI Shopping Feature to Smart TVs

Highlights

Samsung and AI giant Glance partner to build an AI-powered shopping platform for users.
Samsung is set to integrate Glance’s app and technology into its Taizen OS on the Smart TVs released after 2020.
This will give viewers access to shop through big TV screens instead of relying on a smartphone.

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Samsung with Glance Bring AI Shopping Feature to Smart TVs

In the world of AI, Korean giant Samsung is taking another leap after partnering with Glance, a global technology giant specializing in building an AI-led agentic e-commerce platform. Samsung is planning to release this feature, focusing on American markets first, and might expand it to other markets in the future. The press release confirmed that they will be releasing “a personalized, AI-powered Shopping Destination.”

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Key Highlights

Samsung and Glance announce a partnership to integrate an AI-powered shopping platform on Smart TVs released after 2020.
The new Glance’s AI-powered platform will give viewers the ability to shop through their TV screens instead of relying on phones.
Viewers can use voice control commands or a remote to access shopping feeds and make their purchases.

Also Read: Samsung FCC Listing Reveals a ‘Galaxy Z Fold Wide’ Model

Samsung Announces Partnership with Glance for AI-Driven Shopping for Smart TVs

Samsung and Glance will work together to integrate “Personalized AI” capabilities, focusing on e-commerce shopping into modern Smart TVs. Integration of this feature will give users access to a two-way, interactive shopping experience on the TV itself without relying on a smartphone.

How does it work? Samsung’s current Taizen OS for TVs will get this AI shopping feature integrated mostly through an update, turning a smart TV into a generative-AI-powered, interactive shopping platform in your living room.

Glance’s AI-powered ecommerce platforms create personalised shopping feeds and virtual wardrobes, which will give Samsung viewers access to explore fashion accessories and even lifestyle products without the need for a smartphone directly. Viewers can also access a dedicated “Glance App” under the “For You” and “Apps” tab on the homescreen of the smart TV.

Also Read: Samsung Galaxy XR Pre-Order Hits UK – India Launch Next?

As per the press release, if the viewers want to shop for something that won’t require a smartphone, they can instead use the TV remote and voice commands on their smart TVs.

This feature reduces the gap between watching something on TV, and then the user has to search and explore it separately on the smartphone, but now Glance has unlocked it by adding all of this to their Smart TVs themselves.

This new feature will be added to millions of Samsung Smart TVs running on Taizen OS and released after 2020 within the United States.

Talking about Glance and Samsung’s partnership, Maya Harris, Vice President of Business Development and Strategic Partnerships for Samsung, shared, “Samsung has always believed the television is more than just an entertainment device – it’s the centerpiece of the home”
Adding more, Naveen Tiwari, the CEO and founder of InMobi and Glance, shared, “For years, the industry talked about intelligent shopping: commerce that understands context, anticipates intent, and meets consumers in the moment they’re already in. With Samsung, that’s no longer a roadmap item. It’s live, at scale, on millions of screens.”

This new feature gives viewers a hassle-free experience to shop their favourite products online through their TV itself, and also gives businesses a chance to showcase and market their products and convert potential customers to buyers with just a few clicks.

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FAQs

How will I get the Glance’s AI-Shopping feature on my Samsung Smart TV?

Do make sure that your Samsung Smart TV's release date is after 2020. Samsung will be rolling out an update on all the millions of Tv across the United States with this feature soon.

Can I access Glance’s AI Shopping feature outside the United States?

As of now, Samsung and Glance have not confirmed regarding this yet. Possibly, we will see a global rollout of this feature soon.

How can I shop using Samsung Smart TVs?

Samsung’s new glance integrations help viewers to shop and make orders online without the new of the smartphone; viewers can use voice commands or a remote control to navigate.

Which models of Samsung Smart TVs will support the Glance AI shopping feature?

Samsung and Glance confirmed through their press release that all the Samsung Smart TVs released after 2020 running on Taizen OS will be eligible for this update.